Imagine this: It is 6:00 pm and Jane, a mom of three, is driving home, exhausted from a full day on the office. After picking up her children from the sitter, she remembers the pantry is empty, the fridge is barren, and they’ve already eaten out four times this week. Fearfully, Jane pulls into the grocery store parking zone and circles for 5 minutes trying to find a parking area. She drags the youngsters out of the car. As she walks up and down every crowded grocery aisle, her kids toss junk meals into the cart left and right. One other main cause of business failure comes when a business proprietor mistakenly tries to copy the business mannequin of a bigger firm that is failing in that niche market. Large companies will often buy out small potential opponents to stop future competitors and then spend large sums of cash to prop up the business for look sake for the bigger firm, when the market does not justify the investment. Then, when others assume there is big revenue based on the outward misunderstanding, they wish to leap on the band wagon only for revenue motives without doing their own market research.
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